Experience the new boAt Rockerz 255 Z Plus with 32dB ANC, AI ENx™ tech, 50H battery, and magnetic power on/off. Fast charge and spatial audio included.

✅ Unique Selling Points (USPs)

• 🎧 50 Hours Playtime on a single charge – perfect for travel and binge days

• 🚀 10-Min Fast Charging gives 10 hours playback

• 🎤 3-Mic AI ENx™ Tech for background noise-free calls

• 🎮 BEAST™ Mode with 60ms low latency – ideal for gaming

• 🎵 boAt Signature Sound + Dual EQs for tailored audio

✅ Target Audience

• Music lovers needing long battery life

• Remote workers and professionals taking frequent calls

• Fitness enthusiasts needing sweat-resistant gear

• Gamers looking for low-latency audio

• boAt brand fans upgrading to new features

✅ Key Features

• 32+ dB Active Noise Cancellation

• 13mm dynamic drivers

• Magnetic earbuds with Hall Switch

• 3-Mic AI ENx™ for superior call clarity

• IPX4-rated splash & sweat resistance

• Dual EQ Modes (Normal + Bass)

• 280mm x 4.89mm x 3.95mm dimensions

• Compatible with boAt Hearables App

• USB Type-C charging

• Google Fast Pair support

✅ Key Benefits

• Stay focused in noisy environments with ANC

• Seamless calling even in busy streets or offices

• Enjoy marathon music sessions with no battery anxiety

• Quick recharge in just minutes

• No tangled wires or manual switching thanks to magnetic power

✅ Potential Profit Opportunities

• Booming demand for wireless audio post-COVID

• Popular brand with high recall in India

• High-margin accessory category

• Appeals to a broad audience: work, entertainment, fitness

• Strong online search volume and trending product line

✅ Potential Drawbacks / Risks

• ANC expectations may vary across user environments

• Higher return rate for Bluetooth products due to compatibility/user error

• Limited waterproofing (IPX4 – not fully waterproof)

✅ Materials & Specifications

• Material: ABS plastic and silicone neckband

• Size: 280mm x 4.89mm x 3.95mm

• Country of Origin: India

• Importer: Imagine Marketing Ltd.

• Warranty: 1 Year Manufacturer Warranty

• Max Retail Price: ₹6,990.00 (inclusive of all taxes)

✅ Color & Style Variants

• Black (shown)

• Additional colors may include Blue, Grey, and Red (based on market availability)

✅ Warnings / Usage Notes

• Not recommended for swimming or underwater use

• Use only 5V/2A charger for optimal battery health

• Pair via Google Fast Pair for the best initial setup experience